Legal

Privacy Policy

Version 1.1 · Effective 9 October 2026

This policy covers the YORKER AI iPhone app, the website at yorkerai.com and any help you get from us by email. It explains what we collect, why, who else sees it, how long we keep it and what you can ask us to do.

In brief

Your right to object

We use some data because it's in our legitimate interests: improving our analysis, learning how the app is used and fixing faults. You can tell us to stop at any time by emailing support@yorkerai.com. We'll stop unless we have a compelling reason to continue that outweighs your interests, and we'll explain it if so.

1. Who we are

YORKER AI is the trading name of Shivam Panday, a sole trader in the United Kingdom. In this policy "we", "us" and "our" mean that business.

We are the controller of your personal data, which means we decide how and why it is used. For anything about your data, email support@yorkerai.com.

2. What we collect

You need an email address to create an account, and the app needs to record video to work. Everything else is optional. We don't collect your location, contacts, health data or advertising identifier, and we don't track you across other companies' apps or websites.

3. How we use it, and why we're allowed to

What we doLawful basis
Run your account, record and store your videos, and provide your metrics and insightsContract: we need it to give you the service
Analyse the people in your videos, including their body and how they move, using computer vision and AI, some of it by our AI providersYour explicit consent, given by accepting our Terms of Use when you continue past the sign-in screen
Let you share with friends, and manage your planContract
Improve our analysis, learn how the app is used, and find and fix faultsLegitimate interests: a better, more reliable and secure app. You can object at any time
Send notificationsConsent, which you give or withdraw in your iPhone's settings
Count visits to our website without storing anything on your deviceLegitimate interests: knowing which pages people find useful. You can object at any time (section 11)
Recognise returning visitors to our website with an analytics cookieConsent, through our cookie choice (section 11)
Email you about the launchConsent, given by joining the waitlist (section 12)
Reply to youLegitimate interests, or a legal obligation when you use a data protection right
Meet legal duties, protect people from harm and prevent crimeLegal obligation, or legitimate interests

To withdraw your consent to AI analysis, email support@yorkerai.com. This doesn't affect anything done before, but some of the app may stop working for you.

The people who improve our analysis may watch videos. They do this under confidentiality and only to improve YORKER AI. To keep your videos out of it, email us and we'll exclude them from then on.

Our metrics are automated estimates. We don't make any decision about you based only on automated processing that has a legal or similarly significant effect.

4. People in your recordings

Videos often show people who don't have an account. If you appear in someone else's video, we hold it, and what we work out from it, to provide the service to the person who recorded it. You have the same rights as anyone else (section 8). Ask the account holder to delete the video, or email support@yorkerai.com with the date and place of the session and we'll help.

Account holders must have permission from everyone they record, and a parent's or guardian's permission for anyone under 18.

5. Who we share it with

Our service providers

What they doWhere
Hosting and storageUK. Videos can be held briefly on delivery servers near you while they load.
Sign-inUnited States
AI providersOutside the UK, including the United States
Email hosting and sendingInbox: outside the UK, including the United States. Sending: UK.
Website analyticsEuropean Union and the United States
Product analyticsEuropean Union

We never sell your personal data or share it for advertising. Email us if you'd like the names of our providers.

6. Data that leaves the UK

We store your data in the UK, but our sign-in, AI, email hosting and website analytics providers process some of it in the United States and elsewhere outside the UK. When that happens, the transfer is protected as UK law requires: either the provider is certified under the UK-US data bridge, or we rely on the International Data Transfer Addendum approved by the Information Commissioner's Office. Ask us for a copy of the safeguards.

7. How long we keep it

DataHow long
Your accountUntil you delete it, plus 7 days in case you change your mind. The deletion then runs within a day.
Videos and metricsUntil you delete them or your account. Videos are removed from your phone once uploaded.
Copies sent to an AI providerDeleted from our servers once the analysis is done
Diagnostics90 days
Server logs30 days
Website analyticsUp to 2 years
Product analytics2 years
Your cookie choice6 months, then we ask again
Emails to us2 years after your last message
Waitlist detailsUntil six months after launch, or until you unsubscribe if sooner

Our backups keep a copy for a short time so we can recover from faults: up to 30 days for videos and diagnostics, and up to 35 days for database records. After that it's gone for good.

Your data is encrypted in transit and at rest, and only people who need access to run the service have it. If a breach affects you, we'll tell you and the Information Commissioner's Office as the law requires.

8. Your rights

You can ask us to give you a copy of your data, correct it, delete it, restrict or object to how we use it, or send it to you or another company in a machine-readable format. Where we rely on consent, you can withdraw it at any time.

Email support@yorkerai.com. It's free. We may ask you to confirm who you are, and we'll reply within one month.

If you're unhappy with how we've handled your data, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.

9. Deleting your account

Delete your account in the app from your Profile, or email support@yorkerai.com from the address on your account. Everything in your account is deleted 7 days after you ask. Sign back in within those 7 days and you can restore it with nothing lost. After that, it can't be undone.

Deleting your account doesn't cancel an App Store subscription. Cancel it in your iPhone's settings first.

10. Children

You must be 13 or over to create an account. If you're under 18, you need a parent's or guardian's permission to use the app and to subscribe. We don't knowingly keep an account for anyone under 13. If you think we do, tell us and we'll delete it.

11. Our website

We count the pages people view on our website, the links and buttons they use to join the waitlist or reach the App Store, and how far down a page they scroll. We do this without storing anything on your device. To tell roughly which country and city a visit comes from, our analytics provider looks up your IP address and then discards it.

If you accept analytics cookies, we also store an identifier on your device so we can count returning visitors. We ask once, with one Accept and one Reject button, and nothing that isn't strictly necessary is stored on your device until you choose. Your choice is remembered in one cookie of our own for six months. You can reject or change your choice at any time with Cookies at the bottom of every page, and if you reject, we delete the identifier.

If you followed a link from one of our ads or campaigns and you allowed analytics cookies, we keep the campaign tag or ad click identifier for your visit and send it with a waitlist sign-up so we know which campaigns work. If you didn't allow them, we don't keep it. When you join the waitlist, we also count the sign-up with our analytics providers, using a scrambled (hashed) form of your email address and, if you allowed analytics cookies, your analytics cookie ID, which links the sign-up to your earlier visits (otherwise a random identifier), never the address itself. Our servers log the request, including your IP address, for security, and delete those logs after 30 days.

12. The waitlist

Until YORKER AI is in the App Store, you can join a waitlist on our website. Joining doesn't create an account.

Waitlist emails are sent through our email sending provider (section 5).

13. Changes to this policy

We'll update this policy when the way we handle personal data changes. If a change affects you significantly, we'll tell you by email or in the app before it takes effect. The version and date at the top show when it last changed.

14. Contact

YORKER AI is too small to need a data protection officer. Shivam Panday handles every privacy request personally. Email support@yorkerai.com for anything about your data or the app.